Does realism really affect an architectural project? In vague terms, yes, the success of a project is influenced by the quality of renders. 

If realism has an important role, then isn't standalone AI enough? You might have seen some sci-fi images of floating buildings, gravity-defying structures, and neon colored apartments. While they may be visually stunning, clients want to see what their future space is going to look like, not some fantastical version of it.

Lets settle this AI vs Architectural Softwares debate first. Here are the pros and cons of both.
Hence, AI cannot complete an end-to-end visualization project, but its quickness and creativity can enhance the realism of the designs.

Coming to the real question, does photorealism matter? Here are the reasons why:

Estimation

The estimates regarding the materials requiements, budget, timeline, etc. become precise.

Wait, is that real?!

Imagine an architectural visualization that looks so real, you can practically feel the sun shining through the windows. You proudly show it to your clients, and their jaws drop to the floor. "Wait, is that real?!" they exclaim. The whole constructed building portrays before their eyes. And that, my friends, is the power of realistic quality.

Construction

Renders can help to ensure that the construction team has a clear understanding of the steps involved in building the site and that the project is completed on time and within budget. All the details remain accurate.

Identifying potential problems

If everything in archviz methodology is done properly from scratch, each errors and future problems can be detected beforehand. You spend hours perfecting the lighting, textures, and materials, only to end up with a building that looks like it belongs in a cartoon?!!

Efficient reach through marketing

Suppose, an architect created a water park and he is in the phase of inviting the audience at the opening ceremony. He runs an ad campaign of billboards across the city. There are 2 billboard images, 1 created realistically and 1 created in a hurry.


Comparison of render quality


Which image would bring more audience? Let me know your thoughts

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